Products and community
Industry
Apr 7, 2026
•
13 min read
Partnership Edition: A closer look at the magic company behind the trick everyone is talking about, and what its success means for the industry.
Feb 26, 2026
12 min read
Famous magicians do not buy the same magic tricks as us. They have access to advanced, exclusive methods. We tracked down their creators.
Nov 27, 2025
8 min read
Discover which tricks, books, games and more gifts our writers recommend. Our most-read edition every year.
Aug 21, 2025
17 min read
Why Craig Petty could be the only frequent magic creator left. Looking at the future of the magic marketplace through the lens of growing wealth inequality.
Jun 5, 2025
Top brands reveal how the magic trick industry really works—from supply chains and product trends to the pressures shaping its future.
May 29, 2025
5 min read
The magician has an unusual method for dealing with the online exposure of his greatest illusion methods. It might actually be working.
Apr 3, 2025
4 min read
Part Three: We speak to the reseller account's creator and to a casino expert about the number of decks that exist.
Mar 27, 2025
The secret stockpile and the magician who travelled to Vegas to wipe out everything the casino had left.
Mar 20, 2025
11 min read
The backstory, market value, key players, and the presumed missing 40,000 decks. Buckle up for one hell of a ride.
Mar 13, 2025
6 min read
An exclusive glimpse inside of the super rare book written with hobbyist magicians in mind.
Feb 27, 2025
Chris Ramsay speaks to us about his drive to get the World Championships of Magic to recognise this new category.
Feb 18, 2025
9 min read
Roman Armstrong recaps the very best tricks and moments from the magic convention in Blackpool.
Feb 11, 2025
7 min read
Famous magicians are using fewer colorful illusion boxes and opting for realistic props: this trend is making its way into the modern magic kit.
Feb 6, 2025
Mac King, Rachel Wax, and many more performers have all been photographed by David Szymanski.
Jan 28, 2025
An update on the famous Hollywood Magic Castle and the role it played in supporting those impacted by the LA wildfires.
Jan 14, 2025
Everything you missed at the London magic convention organized by the team at Vanishing Inc.
Dec 31, 2024
The influential mind reader passed away in recent weeks. We take a look back at his intriguing career.
Dec 10, 2024
It's that time of year when we awkwardly ask our family to buy us props they don't fully understand.
Nov 28, 2024
What are the integral parts of one of Copperfield's grand illusions? Plus, the original announcement. Our Collector Annual cover story.
Nov 26, 2024
How did Copperfield's biggest illusion come and go, and will magicians ever get to see it? Our Collector Annual cover story.
Nov 19, 2024
Everything you missed at the Las Vegas conference for magicians, including a special talk (he talks!) from Teller.
Nov 14, 2024
A closer look at details of the magician's new show and why it marks a shift in Blaine's well-established TV career.
Nov 12, 2024
There is so much live magic in the UK's capital city. What spurred this, and will the momentum continue?
Nov 7, 2024
He's redefining the way laypeople find magic online. We examine Chris Ramsay's impact on the next generation of magicians.
Oct 10, 2024
How the famously silent magician managed to protected his illusion from being sold by someone else.
![One Ahead Gift Guide [2025]](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=720,fit=scale-down,onerror=redirect/uploads/asset/file/2a0756f2-d5cf-4284-9c32-c777185b5c84/VenomPro.png-2-4.png)
![The Real Story of Jerry's Nugget Cards [3]](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=720,fit=scale-down,onerror=redirect/uploads/asset/file/1e3bd3a0-05fd-4ee1-b079-49da03131362/The_Jerry_s_Nugget_Whale__1_.png)
![The Real Story of Jerry's Nugget Cards [1]](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=720,fit=scale-down,onerror=redirect/uploads/asset/file/485c3780-ec72-4ea5-8d5f-bdc1a4e84f8c/imageedit_1_2365522487-2-2.png)
![One Ahead's Gift Guide [2024]](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=720,fit=scale-down,onerror=redirect/uploads/asset/file/bc46dfe9-0323-4e0d-a29b-c95de01b4ece/Gift-Guide-Cover-from-TinyPNG.png)
![David Copperfield's Moon Vanish [2]](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=720,fit=scale-down,onerror=redirect/uploads/asset/file/8de66f9f-7c75-4802-a97c-4a036f1a8b90/2024-Collector-Annual-Blue-BG---Wide.png)
![David Copperfield's Moon Vanish [1]](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=720,fit=scale-down,onerror=redirect/uploads/asset/file/492e03f4-a987-46d9-9c30-6d3c15e482b7/2024-Collector-Blue-Background.png)
