CLOSE-UP
Card, coins, and more
MENTALISM
Mind reading effects
INDUSTRY
Products and community
PERFORMANCE
Staging, scripts, and more
METHODS
Principles and secrets
MEDIA
TV, film, radio, podcasts
ONLINE
Social media and virtual
PARLOUR
Small stage magic tricks
CAREER
Business advice for pros
STAGE
Illusions and stage effects
Pocketbooks
Coming Soon: Collect the new series of paperbacks from our expert authors.
Mentoring
Coming Soon: book video call sessions with our expert authors for 1:1 guidance.
Essential Insights for Magicians
I consent to receive newsletters via email. Terms of use and Privacy policy.
Join 10,000+ Magicians
Industry
Top brands reveal how the magic trick industry really works—from supply chains and product trends to the pressures shaping its future.
Famous magicians do not buy the same magic tricks as us. They have access to advanced, exclusive methods. We tracked down their creators.
Why Craig Petty could be the only frequent magic creator left. Looking at the future of the magic marketplace through the lens of growing wealth inequality.
Career
Luke Oseland shares the best practical business for successfully taking your magic to the Edinburgh Fringe Festival.
Stage
Rory explains the simple yet effective overlay template you'll want to apply to every magic set and show.
Performance
Gaia shares expert psychological secrets you can use to ensure your magic leaves a lasting impression with your audience.
Media
We spoke with magic consultant Ben Seidman about how the illusions were created—and what didn’t make it into the final cut.
For over twenty years, Derren and his team have perfected the formula for writing compelling magic shows. But what is his secret?
Mar 19, 2026
•
12 min read
Magic might not be real, but it doesn't mean you shouldn't be. Gaia shares practical tools for connecting with your audience from the stage.
Close-Up
Mar 12, 2026
10 min read
You're not supposed to repeat this trick. But what if you did? Giacomo shares a method for combining the classic plot with a "Triumph."
Mar 5, 2026
9 min read
In magic, everything revolves around setting and breaking expectations. But what happens when expectations rise too high?
Feb 26, 2026
Methods
Feb 19, 2026
13 min read
An overview of existing methods for selecting a desired spectator seemingly at random. Plus, a new "Diverted Choice" concept.
Feb 12, 2026
23 min read
A new concept for magicians that will change the way you think about misdirection forever. Gaia explains all in this extensive edition.
