Essential insights for dedicated magicians.

We keep 10,000+ magicians one ahead with insider knowledge, magic deep dives, and proven methods.

The Future of the Magic Marketplace

Why Craig Petty could be the only frequent magic creator left. Looking through the lens of wealth inequality.

How to Take a Magic Show to a Festival

Luke Oseland shares the best practical business for successfully taking your magic to a fringe festival.

Tariff's Impact on the Magic Industry

Brands reveal how the industry really works: supply chains, product trends, the pressures shaping its future.

The 20/60/90 Magic Show Rule

Rory explains the simple yet effective overlay template you'll want to apply to every magic set and show.

How to Write a Derren Brown Show

For over twenty years, Derren and his team have perfected the formula for writing compelling magic shows.

Close-Up Magic Tricks

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Card Tricks, Money Tricks, Magic Apps, or see all in Close-Up

Learn the Perfect False Transfer Script

Copy this script, written with psychological principles, to convince spectators that the coin has truly disappeared.

Ben Hart's Close-Up Magic at Adelaide Fringe

We spoke to the magician ahead of his Australian show about the insights magicians can learn from the move to close-up.

Placing Props on a Close-Up Pad

The psychology of how magicians place props on the table — and why a smarter layout can strengthen your magic.

Famous magicians

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Derren Brown, David Blaine, Penn & Teller, or see all in Famous Magicians

Is Anyone Actually Watching Penn & Teller: Fool Us?

Unpacking the timeline of the long-running magic reality competition show. How did it go from 4 million viewers to 0.5 per episode?

How to Write a Derren Brown Show

For over twenty years, Derren and his team have perfected the formula for writing compelling magic shows.

The Max Major Kai Cenat Controversy

Trying to make sense of one magician's insane magic "prank" that caused major internet backlash. Spoiler: it makes no sense.

The Psychology Behind Blaine’s Cards Across

An analysis of the magician’s TV performance reveals a masterclass in commanding attention and triggering strong reactions.

POPULAR SERIES

Read multi-part investigations and ongoing stories.

The Real Story of Jerry's Nugget Cards [1]

The backstory, market value, key players, and the presumed missing 40,000 decks. Buckle up for one hell of a ride.

Becoming a YouTube Magician [1]

Part One: Magic on social media can be hard work. We asked Jack Rhodes to document his attempt to turn his passion into a career.

Performance Insights

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Psychology, Scripting, Magic Apps, or see all in Performance

How to Make Your Magic Unforgettable

Gaia shares expert psychological secrets you can use to ensure your magic leaves a lasting impression with your audience.

Derren Brown's ACAAN Card Trick, Analysed

A closer look at the psychology behind the British mind reader's "Any Card At Any Number" performance.

Get Better Reactions with Graduated Participation

Gaia explains the "Graduated Participation" technique and the psychology behind its ability to improve spectator reactions.

Magic in the Media

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Television, Film, Radio & Podcasts, or see all in Media

Behind the Magic of Now You See Me 3

We spoke with magic consultant Ben Seidman about how the illusions were created—and what didn’t make it into the final cut.

Why "Got Talent" Loves Magicians

Data from talent shows and social media suggests magic performs unusually well — so we set out to find out why.

Shin Lim's AGT Video Crediting Controversy

Magicians were upset online when Shin performed to a song with playing-card lyrics — but he might not be the first to do it.

STAGE & Parlour magic

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Parlour, Illusions, Staging, or see all in Stage

How to Really "Deliver" Your Magic Reveal

Giacomo explores the idea of literally delivering your prediction to the venue during your magic show.

How The Best Magicians Use Large-Scale Indexes

Most magicians think about indexes the wrong way. Use these tools to drastically improve your magic.

Analysing Vinny DePonto's Mindplay

A closer look at the magic show's success and how it gracefully lands squarely in the "theatre" category.

THE MAGIC INDUSTRY

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Marketplace, Community, Career Advice, or see all in Industry

Breaking the Thread: Mesika v. Penguin Magic, et al [1]

A timeline of events, the lawsuit, and why this might impact the entire magic community.

Secret Magic Products Story

Famous magicians do not buy the same magic tricks as us. They have access to advanced, exclusive methods. We tracked down their creators.

Tariff's Impact on the Magic Industry

Brands reveal how the industry really works: supply chains, product trends, the pressures shaping its future.

The Real Story of Jerry's Nugget Cards [1]

The backstory, market value, key players, and the presumed missing 40,000 decks. Buckle up for one hell of a ride.

Magic Methods

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Principles, Magic Tutorials, Gimmicks, or see all in Methods

Control an Audience’s Phone Flashlights For a Reveal

Flash Mob: Rory teaches a way to determine audience positioning and turn phone lights on and off to reveal a letter or number.

The Art of Emotional Misdirection

A new concept for magicians that will change the way you think about misdirection forever. Gaia explains all in this extensive edition.

Make a "Forced" Spectator Selection Seem Random

An overview of existing methods for selecting a desired spectator seemingly at random. Plus, a new "Diverted Choice" concept.