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Essential Insights for Magicians

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Popular Editions

Industry

The Future of the Magic Marketplace

17 min read

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The Future of the Magic Marketplace

Why Craig Petty could be the only frequent magic creator left. Looking at the future of the magic marketplace through the lens of growing wealth inequality.

Rory Adams
Rory Adams

Career

Take a Magic Show to the Edinburgh Fringe

14 min read

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Take a Magic Show to the Edinburgh Fringe

Luke Oseland shares the best practical business for successfully taking your magic to the Edinburgh Fringe Festival. Actionable insights for professionals.

Jordan Waller
Luke Oseland
Jordan Waller, Luke Oseland

Industry

Tariff's Impact on the Magic Industry

12 min read

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Tariff's Impact on the Magic Industry

Top brands reveal how the magic trick industry really works—from supply chains and product trends to the pressures shaping its future.

Giacomo Bigliardi
Giacomo Bigliardi

Stage

Body Language Tactics for Magicians

4 min read

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Body Language Tactics for Magicians

Your magic tricks will become 10x more entertaining and fooling with these psychological techniques. Use them wisely.

Gaia Elisa Rossi
Gaia Elisa Rossi

Stage

How to Write a Derren Brown Show

3 min read

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How to Write a Derren Brown Show

For over twenty years, Derren and his team have perfected the formula for writing compelling magic shows. But what is his secret?

Giacomo Bigliardi
Giacomo Bigliardi

Industry

The Real Story of Jerry's Nugget Cards [1]

11 min read

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The Real Story of Jerry's Nugget Cards [1]

The backstory, market value, key players, and the presumed missing 40,000 decks. Buckle up for one hell of a ride.

Giacomo Bigliardi
Giacomo Bigliardi

Latest Editions

Performance

How to Get Asked to Perform More Magic

Feb 5, 2026

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11 min read

How to Get Asked to Perform More Magic

Why do some magicians always get asked to perform again, and others are not? Practical advice for turning spectators into promoters.

Giacomo Bigliardi
Giacomo Bigliardi

Performance

Magicians Should Use Time-Sensitive Tricks

Jan 29, 2026

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10 min read

Magicians Should Use Time-Sensitive Tricks

An often-overlooked shortcut to stronger magic, and why an hourglass might be the most powerful prop you haven’t tried yet.

Giacomo Bigliardi
Giacomo Bigliardi

Stage

The 20/60/90 Magic Show Rule

Jan 22, 2026

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11 min read

The 20/60/90 Magic Show Rule

Rory explains the simple yet effective overlay template you'll want to apply to every magic set and show.

Rory Adams
Rory Adams

Close-Up

A New Method for "Out of This World"

Jan 15, 2026

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10 min read

A New Method for "Out of This World"

Giacomo shares an exciting variation of the classic card magic effect. It's practical and fun to perform.

Giacomo Bigliardi
Giacomo Bigliardi

Methods

Advice for Magicians Performing at the Table

Jan 8, 2026

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9 min read

Advice for Magicians Performing at the Table

Learn about the origins of the "cleaning principle" - why it works, and what you really should replace it with.

Giacomo Bigliardi
Giacomo Bigliardi

Performance

How to Make Your Magic Unforgettable

Jan 1, 2026

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12 min read

How to Make Your Magic Unforgettable

Gaia shares expert psychological secrets you can use to ensure your magic leaves a lasting impression with your audience.

Gaia Elisa Rossi
Gaia Elisa Rossi
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