Social media and virtual
Online
Feb 4, 2025
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7 min read
Has mentalism ever looked this casual? A complete psychological analysis of Pearlman's recent performance.
Jan 7, 2025
6 min read
The internet is obsessing over the magic tricks of a man who seems unaware that anyone is watching.
Dec 5, 2024
The magician has been performing all over the place. Here are the psychological tools he uses to fool Jimmy Fallon.
Dec 3, 2024
8 min read
Trying to make sense of one magician's insane magic "prank" that caused major internet backlash. Spoiler: it makes no sense.
Mar 24, 2024
14 min read
Learn how he landed those gigs and the strategy behind it, with practical tips to grow as a performing magician.
Jan 18, 2024
26 min read
Part Two: A candid look at Jack Rhodes' big leap from being a nuclear engineer to a full-time magic creator.
Nov 9, 2023
9 min read
With the platform closing as announced today, we deep dive into why magicians flocked to the site for its endless supply of spectators.
Oct 12, 2023
23 min read
Part One: Magic on social media can be hard work. We asked Jack Rhodes to document his attempt to turn his passion into a career.
Jul 20, 2023
11 min read
A warning about monopolies, market pivots — and what could happen if Murphy’s Magic ever starts selling directly to customers.
Apr 12, 2022
4 min read
See this crazy prop in action, currently on Kickstarter. Should stage magicians buy one of these?
Jun 3, 2021
Practical advice from a magic consultant on performing audio-only magic tricks and getting great reactions.
Feb 11, 2021
10 min read
What should magicians learn from how algorithms shape attention and success? A look at what today’s most-watched magic creators do differently.
![Becoming a YouTube Magician [2]](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=720,fit=scale-down,onerror=redirect/uploads/asset/file/38d8e02b-4cf7-4bf0-9747-12cda56d0c17/Becoming_a_YouTube_Magician__2_.png)
![Becoming a YouTube Magician [1]](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=720,fit=scale-down,onerror=redirect/uploads/asset/file/4865e34a-4346-45c5-b42b-4c9b801b4168/PROFILE-3.jpg)
