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IndustryIndustry
A One-Man Magic Marketplace

A One-Man Magic Marketplace

Why Craig Petty could be the only frequent magic creator left. Looking at the future of the magic marketplace through the lens of growing wealth inequality.

Rory Adams
Rory Adams
IndustryIndustry
The Jerry's Nugget Whale [1]

The Jerry's Nugget Whale [1]

The backstory, market value, key players, and the presumed missing 40,000 decks. Buckle up for one hell of a ride.

Giacomo Bigliardi
Giacomo Bigliardi
Close-UpClose-Up
Learn This Powerful Book Test
Premium

Learn This Powerful Book Test

This devious new method can work with any book. There's no special app, no memory-work or peeking. You will love it.

Rory Adams
Rory Adams
IndustryIndustry
The Bra Burning Magician

The Bra Burning Magician

She campaigned to get women accepted by the magic community. 50 years later, one magician tried to track her down.

Rory Adams
Rory Adams
StageStage
Magic Trick Body Language Tactics
Premium

Magic Trick Body Language Tactics

Your magic tricks will become 10x more entertaining and fooling with these psychological techniques. Use them wisely.

Gaia Elisa Rossi
Gaia Elisa Rossi
IndustryIndustry
How Are Tariffs Impacting The Magic Product Business

How Are Tariffs Impacting The Magic Product Business

Top brands reveal how the magic trick industry really works—from supply chains and product trends to the pressures shaping its future.

Giacomo Bigliardi
Giacomo Bigliardi

Archive

PerformancePerformance
How to Make Your Magic Unforgettable

How to Make Your Magic Unforgettable

Gaia shares expert psychological secrets you can use to ensure your magic leaves a lasting impression with your audience.

Gaia Elisa Rossi
Gaia Elisa Rossi
MethodsMethods
The Case for Using Stooges in Magic

The Case for Using Stooges in Magic

In this special excerpt from "Magic for the Rest of Us," the arguments for and against using stooges and confederates in your magic.

Rory Adams
Rory Adams
Close-UpClose-Up
The Chocolate Coin Trick

The Chocolate Coin Trick

Learn a surreal, original coin trick that looks like something you might see on a TV magic show.

Giacomo Bigliardi
Giacomo Bigliardi
MethodsMethods
Breaking Down the PATEO Force

Breaking Down the PATEO Force

Magicians either love it or hate it. But have we truly uncovered its full potential?

Giacomo Bigliardi
Giacomo Bigliardi
PerformancePerformance
The Myth of Performing Anytime Anywhere

The Myth of Performing Anytime Anywhere

Should you always say yes to impromptu performances? Sometimes, spotting the right context is far more valuable—especially in the long run.

Giacomo Bigliardi
Giacomo Bigliardi
IndustryIndustry
One Ahead's 2025 Gift Guide

One Ahead's 2025 Gift Guide

Discover which tricks, books, games and more gifts our writers recommend. Our most-read edition every year.

Rory Adams
Rory Adams
Close-UpClose-Up
The Best Card Trick You Never Learned

The Best Card Trick You Never Learned

Learn a complete, updated method for the General Card—a routine that plays big using nothing but a borrowed, shuffled deck.

Giacomo Bigliardi
Giacomo Bigliardi
MediaMedia
Behind the Magic of Now You See Me 3

Behind the Magic of Now You See Me 3

We spoke with magic consultant Ben Seidman about how the illusions were created—and what didn’t make it into the final cut.

Giacomo Bigliardi
Giacomo Bigliardi
PerformancePerformance
How To Handle (Pre-Show) Nerves

How To Handle (Pre-Show) Nerves

A clinical psychologist shares practical advice for magicians to calm themselves before every show.

Gaia Elisa Rossi
Gaia Elisa Rossi
MethodsMethods
Pre-Show Magic Subtleties

Pre-Show Magic Subtleties

Learn tried-and-tested techniques and scripting decisions that take this deceptive method to new levels.

Rory Adams
Rory Adams
Close-UpClose-Up
The Biddle Card Trick Method

The Biddle Card Trick Method

Learn a full routine that blends this card magic classic with updated structure, visuals, and spectator focus.

Giacomo Bigliardi
Giacomo Bigliardi
Career Career
A Future for Professional Magicians

A Future for Professional Magicians

A follow-up to the predictions on the future of the magic marketplace given the premise of growing wealth inequality.

Rory Adams
Rory Adams
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