Magic Principles

The fundamental principles of magic — forces, false transfers, equivoque, misdirection, and the classic secrets every trick is built on.

An Extensive Guide to Colour Changes for Magicians

Do you ever think about when and why to perform a colour change? Learn the principles to upgrade any technique.

Giacomo Bigliardi

7 min read

How The Best Magicians Use Large-Scale Indexes

Most magicians think about indexes the wrong way. Use these tools to drastically improve your magic.

Rory Adams

8 min read

A Guide to Forcing Techniques for Magicians

Learn the crucial secrets behind every choice of forcing technique and how to avoid the most common mistakes.

Giacomo Bigliardi

7 min read

Get Better Reactions with Graduated Participation

Gaia explains the "Graduated Participation" technique and the psychology behind its ability to improve spectator reactions.

Gaia Elisa Rossi

8 min read

The Art of Emotional Misdirection

A new concept for magicians that will change the way you think about misdirection forever. Gaia explains all in this extensive edition.

Gaia Elisa Rossi

14 min read

Magicians Should Use Time-Sensitive Tricks

An often-overlooked shortcut to stronger magic, and why an hourglass might be the most powerful prop you haven’t tried yet.

Giacomo Bigliardi

10 min read

Advice for Magicians Performing at the Table

Learn about the origins of the "cleaning principle" - why it works, and what you really should replace it with.

Giacomo Bigliardi

9 min read

How Top Magicians Play with Their Audience

Framing magic as a game invites your audience to play along—literally. Learn a self-working Memory trick.

Giacomo Bigliardi

4 min read

Debating the Mishear Convincer

This magic principle seems to be beloved by magicians who use it, but what are its benefits, how does it work, and when should you use it.

Rory Adams

13 min read

The Cancelling Principle for Magicians

Pete McCabe explains the cancelling principle. Magicians will want to use it in almost every trick.

Pete McCabe

12 min read

Learn the Dual Force Method for Magicians

Everything you need to know about the method — including three ways famous magicians use it on stage and television.

Rory Adams

9 min read

The Miscall Principle for Magicians, Explained

An introduction to the bold (and sometimes risky) miscall principle, used by magicians around the world.

Rory Adams

3 min read

How Pro Magicians Use Multiple Outs

The definitive guide to the multiple outs principle, with its different types and tested advice on using it at its best.

Rory Adams

8 min read

Mastering Dual Reality in Magic

Everything you need to know about the principle, with practical examples and case studies like “Dual Forces.”

Rory Adams

10 min read