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Principles and secrets
Learn the crucial secrets behind every choice of forcing technique and how to avoid the most common mistakes.
7 min read
Many have performed variations of the routine made popular by Justin Willman. This new method streamlines the final teleportation.
Gaia shares guidance on how to prepare "outs" and always be ready for anything that could go wrong during a magic performance.
This method can also be presented as a magic effect in and of itself. Learn how to apply it to your favourite card magic routines.
6 min read
This is a technique you may already use without realising it, but you'll certainly want to consider adding it to the effects you perform already.
The same presentational technique works with mystery objects and object-to-impossible-location effects. Start using it today.
These simple phrases encourage audiences to look around precisely when you need them to look the other way.
A timeline of events, the lawsuit, and why this might impact the entire magic community.
12 min read
Every magician should be doing this to make their acts and routines (sometimes) considerably more impressive.
An overview of existing methods for selecting a desired spectator seemingly at random. Plus, a new "Diverted Choice" concept.
13 min read
A new concept for magicians that will change the way you think about misdirection forever. Gaia explains all in this extensive edition.
14 min read
Learn about the origins of the "cleaning principle" - why it works, and what you really should replace it with.
9 min read
In this special excerpt from "Magic for the Rest of Us," the arguments for and against using stooges and confederates in your magic.
25 min read
Magicians either love it or hate it. But have we truly uncovered the full potential of this technique?
Learn tried-and-tested techniques and scripting decisions that take this deceptive method to new levels.
This truly is often one of the most direct and simple ways to gather necessary information from an audience.
Learn how to plant any information in your spectator's mind using your phone's camera for a magic trick.
This magic principle seems to be beloved by magicians who use it, but what are its benefits, how does it work, and when should you use it.
Learn a prediction trick with a floppy disc and dive into exactly what makes its double writing method so effective. Too many magicians do this wrong.
5 min read
Most magicians know about this force, but very few use it at its best. Learn the secrets that can make it unbeatable.
10 min read
This might be the most underrated principle in magic. Use it to greatly improve your tricks and leave a long-lasting impression.
A deep dive into the secret "multiple outs" method and some expert advice on how to use it most effectively.
Everything you need to know about timing forces, including practice drills you can do when you're starting out.
We reveal three small touches that success magicians use to improve their performances with very little effort.
Learn three practical uses for a fooling technique used by successful magicians — and start performing it today.
