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Why some magicians truly stand out — and why the best inspiration often comes from outside magic.
7 min read
Analysing how technology, retail, live shows, virtual performance and TV are quietly redefining the magic industry.
9 min read
Archie Manners shares his moving experience performing for refugee children on Ukraine’s border, and the impact it had on him.
It’s that simple. We share the prop you need to perform the trick, and the best ways to present it for an audience.
3 min read
Everything you need to know about the iconic magic gathering, starting with the inevitable question: “Why in Blackpool?!”
8 min read
A look at the different types of secret cues assistants give performers, and why timing and motivation matter.
6 min read
A trick idea turned working prototype: using sound, stacks and technology to achieve a near-impossible card divination.
5 min read
Time prediction watches are popular among magicians. Learn how to stop any watch and build a stronger routine around it.
How do you get your website to the top spot on Google? We share tested advice to save you time and trial and error.
Few magicians perform this plot, which makes it feel even more original. This method is easy to do and works every time.
13 min read
