Close-Up
Card, coins, and more
Mentalism
Mind reading effects
Industry
Products and community
Performance
Staging, scripts, and more
Methods
Principles and secrets
Media
TV, film, radio, podcasts
Online
Social media and virtual
Parlour
Small stage magic tricks
Career
Business advice for pros
Stage
Illusions and stage effects
Pocketbooks
Coming Soon: Collect the new series of paperbacks from our expert authors.
Mentoring
Coming Soon: book video call sessions with our expert authors for 1:1 guidance.
Feb 19, 2026
•
13 min read
An overview of existing methods for selecting a desired spectator seemingly at random. Plus, a new "Diverted Choice" concept.
Feb 12, 2026
23 min read
A new concept for magicians that will change the way you think about misdirection forever. Gaia explains all in this extensive edition.
Jan 8, 2026
9 min read
Learn about the origins of the "cleaning principle" - why it works, and what you really should replace it with.
Dec 25, 2025
25 min read
In this special excerpt from "Magic for the Rest of Us," the arguments for and against using stooges and confederates in your magic.
Dec 11, 2025
Magicians either love it or hate it. But have we truly uncovered the full potential of this technique?
Oct 30, 2025
Learn tried-and-tested techniques and scripting decisions that take this deceptive method to new levels.
Oct 21, 2025
14 min read
This truly is often one of the most direct and simple ways to gather necessary information from an audience.
Sep 23, 2025
4 min read
Learn how to plant any information in your spectator's mind using your phone's camera for a magic trick.
Jul 29, 2025
This magic principle seems to be beloved by magicians who use it, but what are its benefits, how does it work, and when should you use it.
Jul 24, 2025
5 min read
Learn a prediction trick with a floppy disc and dive into exactly what makes its double writing method so effective. Too many magicians do this wrong.
May 22, 2025
Most magicians know about this force, but very few use it at its best. Learn the secrets that can make it unbeatable.
Mar 4, 2025
6 min read
This might be the most underrated principle in magic. Use it to greatly improve your tricks and leave a long-lasting impression.
Feb 13, 2025
A deep dive into the secret "multiple outs" method and some expert advice on how to use it most effectively.
Jan 23, 2025
Everything you need to know about timing forces, including practice drills you can do when you're starting out.
Jan 9, 2025
We reveal three small touches that success magicians use to improve their performances with very little effort.
Jan 2, 2025
7 min read
Learn three practical uses for a fooling technique used by successful magicians — and start performing it today.
Oct 31, 2024
8 min read
It's one of the oldest and most under-taught techniques in magic. Giacomo shares everything magicians should know about lapping.
Oct 17, 2024
Matt Pritchard shares tested strategies for nurturing creativity in magic and protecting it from distractions.
Aug 25, 2024
They don't need to, but they often do. Exploring the timestamping principle, and an Avengers-themed card trick.
Aug 15, 2024
11 min read
The future of magic is changing. We explore creative solutions to industry problems like crediting and exposure.
Jul 18, 2024
By relying on natural misdirection, TV magicians get away with bold methods. Here is how you can use it too.
Jun 30, 2024
A professional magic consultant explains how pre-show works, and why it should funnel choices rather than force them.
Jun 16, 2024
A Teller quote reveals what magicians should focus on to create better performances — and why effort is often the answer.
Jun 9, 2024
The best colour change might be not changing at all. This subtle principle transform how magicians approach visual transformations.
Jun 2, 2024
10 min read
Matt Pritchard explains how embracing restrictions can help create optical illusions that feel truly magical.
