Close-Up Magic
Card, coins, and more
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Business advice for pros
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Products and community
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Staging, scripts, and more
Magic Methods
Principles and secrets
Television & Media
TV, film, radio, podcasts
Mentalism
Mind reading effects
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Social media and virtual
Parlour Magic
Small stage magic tricks
Stage Magic
Illusions and stage effects
Performance
Mar 5, 2026
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9 min read
In magic, everything revolves around setting and breaking expectations. But what happens when expectations rise too high?
Feb 5, 2026
11 min read
Why do some magicians always get asked to perform again, and others are not? Practical advice for turning spectators into promoters.
Jan 29, 2026
10 min read
An often-overlooked shortcut to stronger magic, and why an hourglass might be the most powerful prop you haven’t tried yet.
Jan 1, 2026
12 min read
Gaia shares expert psychological secrets you can use to ensure your magic leaves a lasting impression with your audience.
Dec 4, 2025
8 min read
Should you always say yes to impromptu performances? Sometimes, spotting the right context is far more valuable—especially in the long run.
Nov 6, 2025
A clinical psychologist shares practical advice for magicians to calm themselves before every show.
Oct 16, 2025
Learning these techniques could be more impactful to your magic than any double-lift or second-deal could be.
Oct 7, 2025
5 min read
A step-by-step strategy for shaping what you say, when you say it, and when to say nothing at all.
Sep 16, 2025
3 min read
How to spot and rebalance spectator choices in any routine—plus a full, practical example you can try today.
Sep 4, 2025
Practical strategies to engage every sensory channel — and every spectator. The best magicians enhance their tricks with these tools.
Aug 12, 2025
Whether you’re performing for one or one hundred, a routine can feel too small—or too big—if you don’t adapt it. Here’s how to make your magic fit the room.
Aug 7, 2025
13 min read
You have the power to influence how your audiences emotionally process your magic. Gaia shares the psychological tools for you to use.
Jul 31, 2025
4 min read
Great magic doesn’t always start with the method—it often begins with a closer look at the objects we think we understand.
Jul 22, 2025
Smart practice beats hard practice. Learn how top magicians refine their routines and get stronger reactions.
Jul 17, 2025
Learn to unlock progress with your magic through the psychological tools and practical shifts taught in this article.
Jul 15, 2025
Every magician has a character—whether they realise it or not. Learn how to start shaping a version of you that’s engaging, and authentic onstage.
Jan 16, 2025
6 min read
We asked psychology and magic expert Gaia Elisa Rossi to share advice on when to start and stop a magic performance.
Nov 21, 2024
7 min read
Learn how magicians can use mistakes to their advantage and even improve their magic by embracing them.
Aug 22, 2024
A closer look at the psychology behind the British mind reader's "Any Card At Any Number" performance.
Aug 1, 2024
The “red flag” sentences you never want spectators to say — and why clarity matters in every magic trick.
Jul 21, 2024
Gaia Elisa Rossi explores the psychology of eye contact, and how magicians can use it to enhance their performances.
Jun 20, 2024
Nathan Wilson shares tested methods magicians can use to make their tricks last longer — and create stronger magic.
Jun 13, 2024
An analysis of the magician’s TV performance reveals a masterclass in commanding attention and triggering strong reactions.
Jun 6, 2024
A deep dive into techniques magicians can use to memorise anything — and how to apply this skill in performance.
May 16, 2024
Once you’ve brought up your magic, you need a hook to begin the trick. Here are thirty ideas you can use.
