Principles and secrets
An overview of existing methods for selecting a desired spectator seemingly at random. Plus, a new "Diverted Choice" concept.
13 min read
A new concept for magicians that will change the way you think about misdirection forever. Gaia explains all in this extensive edition.
23 min read
Learn about the origins of the "cleaning principle" - why it works, and what you really should replace it with.
9 min read
In this special excerpt from "Magic for the Rest of Us," the arguments for and against using stooges and confederates in your magic.
25 min read
Magicians either love it or hate it. But have we truly uncovered the full potential of this technique?
Learn tried-and-tested techniques and scripting decisions that take this deceptive method to new levels.
This truly is often one of the most direct and simple ways to gather necessary information from an audience.
14 min read
Learn how to plant any information in your spectator's mind using your phone's camera for a magic trick.
4 min read
This magic principle seems to be beloved by magicians who use it, but what are its benefits, how does it work, and when should you use it.
Learn a prediction trick with a floppy disc and dive into exactly what makes its double writing method so effective. Too many magicians do this wrong.
5 min read
Most magicians know about this force, but very few use it at its best. Learn the secrets that can make it unbeatable.
10 min read
This might be the most underrated principle in magic. Use it to greatly improve your tricks and leave a long-lasting impression.
6 min read
A deep dive into the secret "multiple outs" method and some expert advice on how to use it most effectively.
Everything you need to know about timing forces, including practice drills you can do when you're starting out.
We reveal three small touches that success magicians use to improve their performances with very little effort.
Learn three practical uses for a fooling technique used by successful magicians — and start performing it today.
7 min read
It's one of the oldest and most under-taught techniques in magic. Giacomo shares everything magicians should know about lapping.
8 min read
Matt Pritchard shares tested strategies for nurturing creativity in magic and protecting it from distractions.
They don't need to, but they often do. Exploring the timestamping principle, and an Avengers-themed card trick.
The future of magic is changing. We explore creative solutions to industry problems like crediting and exposure.
11 min read
By relying on natural misdirection, TV magicians get away with bold methods. Here is how you can use it too.
A professional magic consultant explains how pre-show works, and why it should funnel choices rather than force them.
A Teller quote reveals what magicians should focus on to create better performances — and why effort is often the answer.
The best colour change might be not changing at all. This subtle principle transform how magicians approach visual transformations.
Matt Pritchard explains how embracing restrictions can help create optical illusions that feel truly magical.
