Ask, and you shall receive…

First, I asked Facebook…

I posted the question in a Facebook magic group to understand how magicians interpret the question. There were over 206 comments. I was interested in the answers, but I cared more about what they revealed about their definition of a great investment.

The majority of Facebook users responded with “books.” Very few actually named examples of books. The Facebook magicians seemed to define positive investment as such that it returns a personal and long-term reward. The impact of reading a book or having a mentor (often suggested) feels incredibly personal and ongoing.

It’s a rather pure and beautiful definition of a great investment in magic.

Based on these findings, I’m going to interpret the meaning of “best investment" for this newsletter post as…

…Making Lots of Money in Magic

I’ll write quite broadly towards Magicians and define good investments as spending decisions that give you a measurable or monetary return on investment (ROI) over a lifetime. And I’ll only look at three areas; there’s no singular answer because you need to invest in multiple avenues to make a big financial return.

I will be writing about magic IP in a future post, so it will not feature here.

1. Magic Tricks

It’s financially wise to assess the ROI on magic purchases if you are performing professionally. That might sound hard to do, but there are many great ways I know magicians can figure this out.