The Art of Emotional Misdirection

A new concept for magicians that will change the way you think about misdirection forever. Gaia explains all in this extensive edition.

How to Make Your Magic Unforgettable

Gaia shares expert psychological secrets you can use to ensure your magic leaves a lasting impression with your audience.

How to Handle (Pre-Show) Nerves

A clinical psychologist shares practical advice for magicians to calm themselves before every show.

How Breathing Changes Your Magic

Learning these techniques could be more impactful to your magic than any double-lift or second-deal could be.

Design Immersive Magic with the 5 Senses

Practical strategies to engage every sensory channel — and every spectator. The best magicians enhance their tricks with these tools.

How to Influence Spectators' Emotions

You have the power to influence how your audiences emotionally process your magic. Gaia shares the psychological tools for you to use.

What to Do If You’re Stuck with Magic

Learn to unlock progress with your magic through the psychological tools and practical shifts taught in this article.

How to Remember Every Spectator's Name

Use these psychological tools to connect with your magic audience and leave a lasting impression.

Body Language Tactics for Magicians

Your magic tricks will become 10x more entertaining and fooling with these psychological techniques. Use them wisely.

Learn the Perfect False Transfer Script

Copy this script, written with psychological principles, to convince spectators that the coin has truly disappeared.

How Magicians Create False Memories

This might be the most underrated principle in magic. Use it to greatly improve your tricks and leave a long-lasting impression.

Analysis of Oz Pearlman on Howard Stern

When to Start and Stop Performing Magic

Analysing Shin Lim's TV Performances

What to Do When a Magic Trick Fails

Justin Willman’s Soda Trick on Jimmy Fallon

Placing Props on a Close-Up Pad

Derren Brown's ACAAN Card Trick, Analysed

A closer look at the psychology behind the British mind reader's "Any Card At Any Number" performance.

How Eye Contact Improves Your Magic

The Psychology Behind Blaine’s Cards Across

Being Present Can Improve Your Magic

The Benefits of Silence for Your Magic

How Magicians Can Handle Pre-Show Nerves