How to Make Your Magic Unforgettable

Gaia shares expert psychological secrets you can use to ensure your magic leaves a lasting impression with your audience.

How To Handle (Pre-Show) Nerves

A clinical psychologist shares practical advice for magicians to calm themselves before every show.

How Breathing Changes Your Magic

Learning these techniques could be more impactful to your magic than any double-lift or second-deal could be.

Make Magic Immersive With The 5 Senses

Practical strategies to engage every sensory channel — and every spectator. The best magicians enhance their tricks with these tools.

How To Influence Spectator Emotions

You have the power to influence how your audiences emotionally process your magic. Gaia shares the psychological tools for you to use.

Is Your Magic Stuck? Try This

Learn to unlock progress with your magic through the psychological tools and practical shifts taught in this article.

How To Remember Every Spectator's Name

Use these psychological tools to connect with your magic audience and leave a lasting impression.

Magic Trick Body Language Tactics

Your magic tricks will become 10x more entertaining and fooling with these psychological techniques. Use them wisely.

The Perfect False Transfer Script

Copy this script, written with psychological principles, to convince spectators that the coin has truly disappeared.

The Power Of False Memories

This might be the most underrated principle in magic. Use it to greatly improve your tricks and leave a long-lasting impression.

Mentalist Oz Pearlman On Howard Stern

When To Start And Stop

Magic Mistakes... Embraced

Justin Willman’s Soda Trick

How to Place Props on a Magician’s Close-Up Mat

How Derren Brown Performs His ACAAN Card Trick

A closer look at the psychology behind the British mind reader's "Any Card At Any Number" performance.

How to Enhance Magic Tricks with Your Eyes