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Examining the common transition many magicians find themselves in as their career and hobby progresses.
8 min read
Matt Pritchard shares tested strategies for nurturing creativity in magic and protecting it from distractions.
9 min read
So you want to perform magic at a restaurant? This guide breaks down the key steps and the best ways to approach them.
7 min read
How the famously silent magician managed to protected his illusion from being sold by someone else.
Hobbyist magicians are uniquely positioned to create unforgettable magic. Here’s how anyone can become the local magic hero.
A psychological analysis of Willman’s performance, and how he expertly manages audience expectations.
12 min read
What makes a strong opener? We break down the key elements and share practical ideas for your own magic show.
13 min read
Bella Sophia revisits a classic effect, teaching a simple method you’ll want to perform for friends.
6 min read
An in-depth investigation into animals in magic, and the bigger question of whether magicians should still be using them.
19 min read
The psychology of how magicians place props on the table — and why a smarter layout can strengthen your magic.
