Close-Up Magic
Card, coins, and more
Magic Career
Business advice for pros
Magic Industry
Products and community
Magic Performance
Staging, scripts, and more
Magic Methods
Principles and secrets
Television & Media
TV, film, radio, podcasts
Mentalism
Mind reading effects
Online Magic
Social media and virtual
Parlour Magic
Small stage magic tricks
Stage Magic
Illusions and stage effects
Performance
Mar 5, 2026
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9 min read
In magic, everything revolves around setting and breaking expectations. But what happens when expectations rise too high?
Industry
Feb 26, 2026
12 min read
Famous magicians do not buy the same magic tricks as us. They have access to advanced, exclusive methods. We tracked down their creators.
Methods
Feb 19, 2026
13 min read
An overview of existing methods for selecting a desired spectator seemingly at random. Plus, a new "Diverted Choice" concept.
Feb 12, 2026
23 min read
A new concept for magicians that will change the way you think about misdirection forever. Gaia explains all in this extensive edition.
Feb 5, 2026
11 min read
Why do some magicians always get asked to perform again, and others are not? Practical advice for turning spectators into promoters.
Jan 29, 2026
10 min read
An often-overlooked shortcut to stronger magic, and why an hourglass might be the most powerful prop you haven’t tried yet.
Stage
Jan 22, 2026
Rory explains the simple yet effective overlay template you'll want to apply to every magic set and show.
Close-Up
Jan 15, 2026
Giacomo shares an exciting variation of the classic card magic effect. It's practical and fun to perform.
Jan 8, 2026
Learn about the origins of the "cleaning principle" - why it works, and what you really should replace it with.
Jan 1, 2026
Gaia shares expert psychological secrets you can use to ensure your magic leaves a lasting impression with your audience.
