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Pocketbooks
Coming Soon: Collect the new series of paperbacks from our expert authors.
Mentoring
Coming Soon: book video call sessions with our expert authors for 1:1 guidance.
Mar 12, 2026
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10 min read
You're not supposed to repeat this trick. But what if you did? Giacomo shares a method for combining the classic plot with a "Triumph."
Mar 5, 2026
9 min read
In magic, everything revolves around setting and breaking expectations. But what happens when expectations rise too high?
Feb 26, 2026
12 min read
Famous magicians do not buy the same magic tricks as us. They have access to advanced, exclusive methods. We tracked down their creators.
Feb 19, 2026
13 min read
An overview of existing methods for selecting a desired spectator seemingly at random. Plus, a new "Diverted Choice" concept.
Feb 12, 2026
23 min read
A new concept for magicians that will change the way you think about misdirection forever. Gaia explains all in this extensive edition.
Feb 5, 2026
11 min read
Why do some magicians always get asked to perform again, and others are not? Practical advice for turning spectators into promoters.
Jan 29, 2026
An often-overlooked shortcut to stronger magic, and why an hourglass might be the most powerful prop you haven’t tried yet.
Jan 22, 2026
Rory explains the simple yet effective overlay template you'll want to apply to every magic set and show.
Jan 15, 2026
Giacomo shares an exciting variation of the classic card magic effect. It's practical and fun to perform.
Jan 8, 2026
Learn about the origins of the "cleaning principle" - why it works, and what you really should replace it with.
