This website uses cookies
Read our Privacy policy and Terms of use for more information.
Practical advice to help magicians have spectators ask for more tricks — and become stronger performers in the process.
14 min read
A professional magic consultant explains how pre-show works, and why it should funnel choices rather than force them.
11 min read
An extensive interview with the company’s cofounders, and the timeline of events that led to the destruction of the warehouse.
17 min read
A professional magic consultant shares techniques magicians use to make tricks feel bigger.
Nathan Wilson shares tested methods magicians can use to make their tricks last longer — and create stronger magic.
7 min read
A Teller quote reveals what magicians should focus on to create better performances — and why effort is often the answer.
8 min read
An analysis of the magician’s TV performance reveals a masterclass in commanding attention and triggering strong reactions.
12 min read
The best colour change might be not changing at all. This subtle principle transform how magicians approach visual transformations.
A deep dive into techniques magicians can use to memorise anything — and how to apply this skill in performance.
Matt Pritchard explains how embracing restrictions can help create optical illusions that feel truly magical.
10 min read
