This website uses cookies
Read our Privacy policy and Terms of use for more information.
It's one of the oldest and most under-taught techniques in magic. Giacomo shares everything magicians should know about lapping.
8 min read
Data from talent shows and social media suggests magic performs unusually well — so we set out to find out why.
7 min read
Learn the secret magic methods used on television shows to change predictions during or before a performance.
Examining the common transition many magicians find themselves in as their career and hobby progresses.
Matt Pritchard shares tested strategies for nurturing creativity in magic and protecting it from distractions.
9 min read
So you want to perform magic at a restaurant? This guide breaks down the key steps and the best ways to approach them.
How the famously silent magician managed to protected his illusion from being sold by someone else.
Hobbyist magicians are uniquely positioned to create unforgettable magic. Here’s how anyone can become the local magic hero.
A psychological analysis of Willman’s performance, and how he expertly manages audience expectations.
12 min read
What makes a strong opener? We break down the key elements and share practical ideas for your own magic show.
13 min read
