This website uses cookies
Read our Privacy policy and Terms of use for more information.
Gaia Elisa Rossi explores the psychology of eye contact, and how magicians can use it to enhance their performances.
7 min read
By relying on natural misdirection, TV magicians get away with bold methods. Here is how you can use it too.
9 min read
An exploration of an advanced tech method for revealing the order of a shuffled deck — and why it’s so impressive.
6 min read
Pete McCabe explains the cancelling principle. Magicians will want to use it in almost every trick.
12 min read
Learn a simple card trick anyone can perform, where the spectator openly lies about their chosen card.
Practical advice to help magicians have spectators ask for more tricks — and become stronger performers in the process.
14 min read
A professional magic consultant explains how pre-show works, and why it should funnel choices rather than force them.
11 min read
An extensive interview with the company’s cofounders, and the timeline of events that led to the destruction of the warehouse.
17 min read
A professional magic consultant shares techniques magicians use to make tricks feel bigger.
Nathan Wilson shares tested methods magicians can use to make their tricks last longer — and create stronger magic.
