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Learn a simple card trick anyone can perform, where the spectator openly lies about their chosen card.
9 min read
Practical advice to help magicians have spectators ask for more tricks — and become stronger performers in the process.
14 min read
A professional magic consultant explains how pre-show works, and why it should funnel choices rather than force them.
11 min read
An extensive interview with the company’s cofounders, and the timeline of events that led to the destruction of the warehouse.
17 min read
A professional magic consultant shares techniques magicians use to make tricks feel bigger.
Nathan Wilson shares tested methods magicians can use to make their tricks last longer — and create stronger magic.
7 min read
A Teller quote reveals what magicians should focus on to create better performances — and why effort is often the answer.
8 min read
An analysis of the magician’s TV performance reveals a masterclass in commanding attention and triggering strong reactions.
12 min read
The best colour change might be not changing at all. This subtle principle transform how magicians approach visual transformations.
A deep dive into techniques magicians can use to memorise anything — and how to apply this skill in performance.
