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IndustryIndustry
A One-Man Magic Marketplace

A One-Man Magic Marketplace

Why Craig Petty could be the only frequent magic creator left. Looking at the future of the magic marketplace through the lens of growing wealth inequality.

Rory Adams
Rory Adams
Close-UpClose-Up
What Nobody Told You About T&R

What Nobody Told You About T&R

We break down the methods, principles, and subtleties that define the plot—including the history of a method kept secret for over thirty years.

Giacomo Bigliardi
Giacomo Bigliardi
Career Career
Taking Magic To The Fringe Without Losing Your Mind

Taking Magic To The Fringe Without Losing Your Mind

Luke Oseland shares the best practical business for successfully taking your magic to the Edinburgh Fringe Festival. Actionable insights for professionals.

Jordan Waller
Luke Oseland
Jordan Waller, +1
PerformancePerformance
Make Your Magic Fit Any Room

Make Your Magic Fit Any Room

Whether you’re performing for one or one hundred, a routine can feel too small—or too big—if you don’t adapt it. Here’s how to quickly make your magic fit the room.

Giacomo Bigliardi
Giacomo Bigliardi
PerformancePerformance
How To Influence Spectator Emotions

How To Influence Spectator Emotions

You have the power to influence how your audiences emotionally process your magic. Gaia shares the psychological tools for you to use.

Gaia Elisa Rossi
Gaia Elisa Rossi
Close-UpClose-Up
Play More With Your Audience

Play More With Your Audience

Framing magic as a game invites your audience to play along—literally. Learn a self-working Memory trick where the magician never touches the deck.

Giacomo Bigliardi
Giacomo Bigliardi
PerformancePerformance
The Secret to Creating Magic With Anything

The Secret to Creating Magic With Anything

Great magic doesn’t always start with the method—it often begins with a closer look at the objects we think we understand.

Giacomo Bigliardi
Giacomo Bigliardi
PrinciplesPrinciples
Is The Mishear Convincer Worth It?

Is The Mishear Convincer Worth It?

This magic principle seems to be beloved by magicians who use it, but what are its benefits, how does it work, and when should you use it.

Rory Adams
Rory Adams
PrinciplesPrinciples
The Double Writing Method Explained

The Double Writing Method Explained

Learn a prediction trick with a floppy disc and dive into exactly what makes its double writing method so effective. Too many magicians do this wrong.

Rory Adams
Rory Adams
PerformancePerformance
Get More From Your Magic Practice

Get More From Your Magic Practice

Smart practice beats hard practice. Learn how top magicians refine their routines and get stronger reactions.

Giacomo Bigliardi
Giacomo Bigliardi
PerformancePerformance
Is Your Magic Stuck? Try This

Is Your Magic Stuck? Try This

Learn to unlock progress with your magic through the psychological tools and practical shifts taught in this article.

Gaia Elisa Rossi
Gaia Elisa Rossi
PerformancePerformance
Defining Your Magic Character

Defining Your Magic Character

Every magician has a character—whether they realise it or not. Learn how to start shaping a version of you that’s intentional, engaging, and authentic onstage.

Giacomo Bigliardi
Giacomo Bigliardi
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