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Popular Editions

Industry

A One-Man Magic Marketplace

17 min read

•

A One-Man Magic Marketplace

Why Craig Petty could be the only frequent magic creator left. Looking at the future of the magic marketplace through the lens of growing wealth inequality.

Rory Adams
Rory Adams

Career

Taking Magic To The Fringe Without Losing Your Mind

14 min read

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Taking Magic To The Fringe Without Losing Your Mind

Luke Oseland shares the best practical business for successfully taking your magic to the Edinburgh Fringe Festival. Actionable insights for professionals.

Jordan Waller
Luke Oseland
Jordan Waller, Luke Oseland

Industry

How Are Tariffs Impacting The Magic Product Business

12 min read

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How Are Tariffs Impacting The Magic Product Business

Top brands reveal how the magic trick industry really works—from supply chains and product trends to the pressures shaping its future.

Giacomo Bigliardi
Giacomo Bigliardi

Stage

Magic Trick Body Language Tactics

4 min read

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Magic Trick Body Language Tactics

Your magic tricks will become 10x more entertaining and fooling with these psychological techniques. Use them wisely.

Gaia Elisa Rossi
Gaia Elisa Rossi

Stage

How to Write a Derren Brown Show

3 min read

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How to Write a Derren Brown Show

For over twenty years, Derren and his team have perfected the formula for writing compelling magic shows. But what is his secret?

Giacomo Bigliardi
Giacomo Bigliardi

Industry

The Jerry's Nugget Whale [1]

11 min read

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The Jerry's Nugget Whale [1]

The backstory, market value, key players, and the presumed missing 40,000 decks. Buckle up for one hell of a ride.

Giacomo Bigliardi
Giacomo Bigliardi

Latest Editions

Methods

Magicians and Their Dirty Tables

Jan 8, 2026

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9 min read

Magicians and Their Dirty Tables

Learn about the origins of the "cleaning principle" - why it works, and what you really should replace it with.

Giacomo Bigliardi
Giacomo Bigliardi

Performance

How to Make Your Magic Unforgettable

Jan 1, 2026

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12 min read

How to Make Your Magic Unforgettable

Gaia shares expert psychological secrets you can use to ensure your magic leaves a lasting impression with your audience.

Gaia Elisa Rossi
Gaia Elisa Rossi

Methods

The Case for Using Stooges in Magic

Dec 25, 2025

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25 min read

The Case for Using Stooges in Magic

In this special excerpt from "Magic for the Rest of Us," the arguments for and against using stooges and confederates in your magic.

Rory Adams
Rory Adams

Close-Up

The Chocolate Coin Trick

Dec 18, 2025

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9 min read

The Chocolate Coin Trick

Learn a surreal, original coin trick that looks like something you might see on a TV magic show.

Giacomo Bigliardi
Giacomo Bigliardi

Methods

Breaking Down the PATEO Force

Dec 11, 2025

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9 min read

Breaking Down the PATEO Force

Magicians either love it or hate it. But have we truly uncovered its full potential?

Giacomo Bigliardi
Giacomo Bigliardi

Performance

The Myth of Performing Anytime Anywhere

Dec 4, 2025

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8 min read

The Myth of Performing Anytime Anywhere

Should you always say yes to impromptu performances? Sometimes, spotting the right context is far more valuable—especially in the long run.

Giacomo Bigliardi
Giacomo Bigliardi
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