What's a Good Opener Anyway?
Why haven't magicians cracked this...
Why haven't magicians cracked this...
Our most-requested magic topic
PLUS: Learn an Avengers card trick
What makes his patents so unusual?
The future of magic is changing
A behind-the-scenes look at magician hand doubles.
Steal their tried and tested tactics
Ways to avoid being accused of using a stooge
Magicians should pay attention to this
A concise article packed with actionable insights
Enhance your tricks with this type of misdirection
How this tech reveals the order of a shuffled deck.
Get people asking to see more tricks
A consultant explains the principle
A pro magic writer's advice on making tricks feel bigger
How far can you push his idea?
Improve your magic with this principle.
Magicians can copy these lines
6 Simple Methods Revealed
No special app, no memory-work or peeking
Secrets from a pro magic consultant.
A magic consultant's method
Learn TV Illusion secrets
Why Justin Willman is so special
Famous magicians use these.
This magic trick was worth it.
Rory Adams teaches a candy trick.
Learn the secret magic principle.
The battle between magicians and pirates.
Learn how to use this secret magic principle.
Magicians can't ignore this.
You will want to read these ideas from a professional TV magic writer. Get inspired to bring these to life or create your own.
Rory reflects on ten years of magic conventions and the moments that change his career.
Learn a method idea for a costume colour match effect you can perform with items you already own.
Learn a fun and simple way to perform a lottery prediction trick.
It's official! Here's this year's gift guide from the editor of One Ahead.
With the platform closing as announced today, we deep dive into why magicians flocked to the site for its endless supply of spectators.
The full story, including Steve's quotes. Plus, why magicians can be incentivised to leave the magic market over time?
Let's imagine a world with no secrets. How awful (or brilliant) that might be for the magic community.
A look at how audiences are reacting to the concept of actors playing magicians.
Successful magicians do this, and it's not too late for you to implement this into your magic. Business advice from interviews with Dan Rhodes and Doug McKenzie.
The highest-grossing magician in Europe just had the highest-grossing show on Broadway. Ummm, can magicians talk about this now?
The story behind a new way to fight magic piracy and how you can make money doing so.
Magicians were upset this week as Shin performed to a song with playing card lyrics.
Magicians are wondering how Murphy's Magic got their private data. We might have discovered the secret.
How one magician campaigned 50 years ago to get women accepted by the community.
What can magicians learn from the best magic shows at this year's festival?
Magicians should take note of how the Couples Therapy producers used magic illusion methods to hide cameras within the set.
Dan and Dave brought their cardistry conference to London this year. We went along to see what magicians could learn.
This is a fooling and fun method for a coin bend that takes place in the spectator's hands. The method will surprise you.
Is this the end of independent magic shops?
Too many readers have sent this story to us. We had to cover it as best we could.
Learn from their monetisation strategy and become a higher-earning performer.
Rory goes over three tools you can employ in your magic routines to feel as improvised and engaging as Blaine's tricks.
Magicians: take a look at this new illusion by Angelo Roay and feel inspired.
Discover how big-name magicians rely on this secret principle to enhance their magic.
This is how the best magicians use what's known to be one of the most risky convincer to create more fooling magic tricks.
Discover how big-name magicians cast spectators for street magic shoots and how you can do the same too.
A look at when and how magicians can perform magic in casual situations.
The definitive list of magic trick methods for the stunt that was made famous by illusionists like Derren Brown.
Why are magicians not performing this effect?
Of course he did. Here's what happened along with what magicians can learn from Blaine's painful mistakes.
Rory shares his magic mindset when it comes to creativity and the value of unexecuted ideas. It might not be what you're used to.
Discover a bunch of magic principles built into this fun prediction trick to fool friends, family and colleagues.
15 years of making magic product reviews on YouTube has driven them all mad. This is the story of 'The Fall', it's market launch and subsequent fallout - buckle in.
Online tutorial for those who purchased The Lottery Prediction book.
Here's the new story about how Blaine just injured himself on stage in the same way Derren Brown did too. This trick might be cursed!
Not all great tricks make for great products. Here’s how successful magic brands only invest in profitable magic releases.
Learn a deceptive method for a casual ACAAN effect to perform with family, colleagues and friends.
Take a closer look at how a magic consultant improves magic tricks. What are the best practices and priorities when making routines better?
These magicians will shape the future of magic.
Rory's thoughts on publishing magic. Plus, an interview with Vanishing Inc. Co-Founder Andi Gladwin on the how and why of producing best-selling magic tricks.
After Murphy's asked to comment on a recent public allegation of product theft by Bond Lee. I sent them eight questions about piracy and copy-cat products and waited and waited and waited...
MAGICIANS: It's that time of year when we awkwardly ask our family to buy us props they will never understand. Here’s my magic trick suggestions and a bunch of other fun items.
Let's learn the secret and some clever uses. Plus, I'll tell you why this is one of the dumbest and most satisfying TV magic forces.
Criss Angel is back on TV as the face, mentor, producer, and judge of his new magic show shot at the Criss Angel Theatre, in which celebrities perform only Criss Angel's illusions.
Woah! Blonde's website is down, his socials have vanished, and we take a look at his final public statement.
I’m not sharing their name, but I will use this to dive into the topic of anonymity in magic - The Masked Magician, The Jerx, Mr Blonde... why's everyone so afraid of themselves?
YouTube just announced they'll pay creators to post Shorts, and immediately Justin Flom began sharing his TikToks on YouTube. Now, for the first time in years, I'm seeing his magic in my feed again...
This is why Joel M landing the role of presenter number 41 on the longest running children's show is such good news for magic.
116 episodes later, let's unpack the timeline of the long-running magic reality competition show. How did the show go from 4 million viewers to 0.5 million viewers per episode?
I asked successful working magicians for their advice building a career in magic. Can you make a great living in magic and support your family doing so? Here are the five biggest notes they all had.
In today's post, we use a forgotten forcing method to create an impossible puzzle piece prediction. The spectator chooses a puzzle piece and it's the final piece of a puzzle you made earlier.
It's time to reflect on a month of daily magic essays. Plus, it's your final day to secure your free copy of a super rare Magic Musings first edition book.
In today's post, why do so many TV magicians rely on this technique, why have I lost faith in this method and what am I going to do instead moving forwards?
Learn to make the face on a borrowed bill smile and frown with an optical illusion... then lock the smile in place, leaving the spectator with an impossible souvenir.
Learn an analogue method for knowing exactly which number on a dice gets randomly selected by a spectator. You'll kick yourself when you discover the secret.
In today's post, let's breakdown the psychological importance of invisible lines. Plus, why horror films prove your spectator's imagination will often beat your trick.
In 1983, millions tuned in to watch a then 26-year-old David Copperfield vanish The Statue Of Liberty. In today's post, read David's commentary on how he pulled it off...
In today's post, we explore why magicians should consider using a confederate for their performances. When is a good time, who to work with and also why 'card through window' is so underrated.
MAGICIANS: learn how to turn an invisible bullet real after it's fired from an invisible gun and caught by the magician. The genuine bullet has the spectator's signature or freely named number on it.
In today’s paid post, we break down a classic of magic. Plus, learn the secret for an impossible light and heavy card box trick with items you already have at home.
In this post, we learn a card control first published in 1938, and explore why Derren Brown is so brilliant at embracing mistakes.
Watch The Video Now
Rethinking The Invisible Deck
Let's breakdown the new King's lifelong passion for magic - how he became a member of The Magic Circle and which trick he performed in his audition.
Don't be like most magicians.
"As a teen, I would seek out Keith Barry clips. He had a show in America, and every clip I could find would blow my mind. All of his magic stands the test of time. It’s consistently strong and..."
Magicians who can do this always impress me
How To Think Mindfully About Your Magic Business
Magicians should do this instead...
The secret cheat TV magicians use all the time
Here's why magic industry names eventually leave the coup
Magic World Championships 2022 Quebec
Buckle up; it's time to start selling yourself.
Yep, TV shows cast spectators...
Here’s the simple truth
An exercise for every magician
The biggest pet peeve of a magic writer
Plus some musings on creativity.
A secret tool only used by TV magicians...
An update on this project and my relationship with magic.
We watched 100's of magicians to find the best choice
Is this the end of the online magic tutorial boom
Magicians need to try this effect
He's been breaking records and reading minds
I might be giving away too much in this article.
And then never watch magic again
Magic is evolving at a rapid pace
Guest Post from Archie Manners
It can even be a borrowed wrist watch.
I suppose this is a love letter of sorts.
Get key info from an assistant
An impossible hands-off playing card trick
A work in progress for us to build upon
How do you get your website to the top spot on google?
Super Easy, Perform Solo with a Genuine Printed Ticket 👀
$13,000 For A Digital Playing Card?!
Ingredients of a good idea.
I spoke to some previous contestants
A Story Told In Three Parts
A secret shortcut to great magic ideas
Use this secret tool to write better scripts and stories.
Why are social media magicians starting to publish magic books?
Magic Stunts & Their Origins
The secret "tricky ten" formula to spot best selling tricks
Advice from casting magicians for Late Night, Talent Comps & more.
Laypeople will not know or care if your trick is a version of something that already exists. They will notice if a trick feels unique to you. Let's look at some great new examples in this post.
The secret magic principle used by consultants
A must read for magicians who have never hired a consultant
Six method ideas to demo how TV magic works differently
Don't listen to the Facebook magicians
The morality of TV magic's infamous method
A masterclass from Derren Brown
Let's take a closer look at the tricks featured in Disney's New Avengers Campus. How did the creative team make off-the-shelf magic tricks feel totally unique?
Perfect tricks for the drop-in audio app
What does it show us about magic?
Do you have the answers?
Be the person they call when channels need magicians
Learn the secret and start performing
Magic tricks based on follower suggestions...
Magic to Reality: Step One
How to bring a trick idea to real life
A Breakdown of Magicians & Publicity Stunts
Answering Subscriber Questions
Magicians can't even agree on this...
A Magic Consultants Treasure Map
And it's not what you'd expect it to be
Magic features in 11 (429m views) of the top 50 AGT YouTube videos. Did the sudden move to online content drive AGT's change in mindset towards magicians?
Fake Science, Magic Pranks, Life Hacks... Conspiracy Magic.
In this post, we break down my favourite Derren Brown routine, and look at why the best magicians are more than happy to put their own take on shop-bought tricks.
How do magic consultants think about principles?
How We Can Learn From Their Mistakes
Rethinking ways to perform tricks you already own.
Learn to build your own for free + the importance of prototyping