
How Tariffs Impact The Magic Business
We spoke with top brands to reveal how the magic trick industry really works—from supply chains and product trends to the pressures shaping its future.
Giacomo Bigliardi is a professional journalist, creator, and performer of magic, world-renowned as a top name in Italian card magic.
We spoke with top brands to reveal how the magic trick industry really works—from supply chains and product trends to the pressures shaping its future.
The ultimate guide to the card magic plot—including methods, presentations, and insights from famous performances.
The magician has an unusual method for dealing with the online exposure of his greatest illusion methods. It might actually be working.
Most magicians know about this force, but very few use it at its best. Learn the secrets that can make it unbeatable.
For over twenty years, Derren and his team have perfected the formula for writing magic shows. But what is his secret?
We asked past performers what it’s really like to chase that trophy—and what happens after.
A closer look at the magic show's success and how it gracefully lands squarely in the "theatre" category.
Part Three: We speak to the reseller account's creator and to a casino expert about the number of decks that exist.
Part Two: The secret stockpile and the magician who travelled to Vegas to wipe out everything the casino had left.
Part One: The backstory, market value, key players, and the presumed missing 40,000 decks.
A glimpse inside of the super rare book written with hobbyist magicians in mind.
When you focus on this instead, you need less to worry about a trick's impossibility and examinability.