Methods
Jan 8, 2026
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9 min read
Learn about the origins of the "cleaning principle" - why it works, and what you really should replace it with.
Performance
Jan 1, 2026
12 min read
Gaia shares expert psychological secrets you can use to ensure your magic leaves a lasting impression with your audience.
Dec 25, 2025
25 min read
In this special excerpt from "Magic for the Rest of Us," the arguments for and against using stooges and confederates in your magic.
Close-Up
Dec 18, 2025
Learn a surreal, original coin trick that looks like something you might see on a TV magic show.
Dec 11, 2025
Magicians either love it or hate it. But have we truly uncovered its full potential?
Dec 4, 2025
8 min read
Should you always say yes to impromptu performances? Sometimes, spotting the right context is far more valuable—especially in the long run.
Industry
Nov 27, 2025
Discover which tricks, books, games and more gifts our writers recommend. Our most-read edition every year.
Nov 20, 2025
14 min read
Learn a complete, updated method for the General Card—a routine that plays big using nothing but a borrowed, shuffled deck.
Media
Nov 13, 2025
We spoke with magic consultant Ben Seidman about how the illusions were created—and what didn’t make it into the final cut.
Nov 6, 2025
11 min read
A clinical psychologist shares practical advice for magicians to calm themselves before every show.
