Applying The Waiter Theory To Your Magic
Why the final image of every magic trick matters most—and how to craft it perfectly.
7 min read
Get the premium magic newsletter for magicians
Our team of experts shares the best magic trick news, insights, and methods to keep you one ahead.
What Magicians Say
Steve Faulkner
"I love One Ahead. It's magic journalism, which is why it's the only newsletter I always read without fail."
Jack Rhodes
"One Ahead is my favorite magic membership. Whenever I hear that new article notification... I'm straight on it!"
Josephine Lee
"One Ahead is honest in a way that's rare for magicians. That's why I enjoy reading every single article."
Bao Hoang
"I look forward to reading One Ahead every week. It saves me time and keeps me updated on what matters in magic."
Latest issues
Mastering The Key Card Method
The key card is more than a beginner’s tool. Here’s how professionals turn a simple method into a powerhouse.
7 min read
How To Remember Every Spectator's Name
Use these psychological tools to connect with your magic audience and leave a lasting impression.
7 min read
How Tariffs Impact The Magic Business
We spoke with top brands to reveal how the magic trick industry really works—from supply chains and product trends to the pressures shaping its future.
8 min read
Mastering The ‘Out Of This World’ Trick
The ultimate guide to the card magic plot—including methods, presentations, and insights from famous performances.
8 min read
David Copperfield's Secret Strategy
The magician has an unusual method for dealing with the online exposure of his greatest illusion methods. It might actually be working.
7 min read
The Equivoque Method Explained
Most magicians know about this force, but very few use it at its best. Learn the secrets that can make it unbeatable.
7 min read
7 Magic Trick Body Language Tactics
Your magic tricks become 10x more entertaining and fooling with these psychological techniques.
7 min read
How To Write A Derren Brown Show
For over twenty years, Derren and his team have perfected the formula for writing magic shows. But what is his secret?
8 min read
Advice For Penn & Teller's Fool Us
We asked past performers what it’s really like to chase that trophy—and what happens after.
10 min read
Inside Vinny DePonto's Mindplay
A closer look at the magic show's success and how it gracefully lands squarely in the "theatre" category.
7 min read
The Perfect Magic Trick Opener
A TV magic writer spent a year coming up with this solution to the perfect opening trick for magicians.
10 min read
One Ahead
The premium magic newsletter for dedicated magicians.
