Apr 15, 2021 • 10M

Ed Sheeran's Theory on Producing Magic Tricks

How to bring a trick idea to real life

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Ed Sheeran, British Musician.
Singer, Songwriter, …Magician?

I Wrote a Book About Magic Ideas

I was in Los Angeles, about to travel back for a television project when it suddenly canceled on us. That was that. It happens quite often in telly—three months worth of work gone overnight.

I turned to my iPhone notes in a moment of potential madness and compiled trick ideas into a book called Only Ideas. Geraint Clarke told me the book needed an intro section with some magic theory, so I wrote that and added it.

I spoke to some big magic companies who told me there was only a limited 100-300 magician market for a weird little book like this. I chose to self-produce, and at the time of writing, there are 1,434 magicians around the world with that little blue book. It even landed me a job working for Netflix. I am extremely grateful.

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