Apr 15, 2021 • 10M

Ed Sheeran's Theory on Producing Magic Tricks

How to bring a trick idea to real life

Upgrade to listen
Be a better magician with weekly audible insights and tricks from the best minds in magic.
Episode details
You can listen to or read this week’s newsletter. Leave podcast feedback here.
Ed Sheeran, British Musician.
Singer, Songwriter, …Magician?

I Wrote a Book About Magic Ideas

I was in Los Angeles, about to travel back for a television project when it suddenly canceled on us. That was that. It happens quite often in telly—three months worth of work gone overnight.

I turned to my iPhone notes in a moment of potential madness and compiled trick ideas into a book called Only Ideas. Geraint Clarke told me the book needed an intro section with some magic theory, so I wrote that and added it.

I spoke to some big magic companies who told me there was only a limited 100-300 magician market for a weird little book like this. I chose to self-produce, and at the time of writing, there are 1,434 magicians around the world with that little blue book. It even landed me a job working for Netflix. I am extremely grateful.

This episode is for paid subscribers