When I’m consulting on a project, and a client tells me they intend to make something huge disappear, my first question is, “Can we just make it appear instead?” Method wise — It’s much easier to make something invisible when no one is looking for it.

When you vanish an object, an audience’s first thought is…

Crikey, where the fuck did that go?

…and then they will proceed to look for where the object could have ended up.

You’re leaving them with a question, an unsatisfying conclusion.

When you make an object appear, you’re giving them a button. A clear ending and something to focus on, which is usually a delight. Even if they do think…

Crikey, where the fuck did that come from?

…it’s too late for them to look for where it was hiding and the moment has passed.