
An Evidence-Based False Transfer Script
Copy this script, written with psychological principles, to convince spectators that the coin has truly disappeared.
Copy this script, written with psychological principles, to convince spectators that the coin has truly disappeared.
This might be the most underrated principle in magic.
Has mentalism ever looked this casual? A complete psychological analysis of Pearlman's recent performance.
The magician has been performing all over the place. Here are the psychological tools he uses to fool Jimmy Fallon.
Learn how magicians can use mistakes to their advantage and even improve their magic by embracing them.
Everything you missed at the Las Vegas conference for magicians, including a special talk (he talks!) from Teller.
Enhance your magic tricks
A closer look at the psychology behind the British mind reader's "Any Card At Any Number" performance.
Psychological insights for magicians
Enhance your tricks with this type of misdirection
How magicians can command attention
Matt Pritchard on embracing restrictions