Dec 9, 2021 • 9M

What do Michael Weber, Calen Morelli & Nate Staniforth Have In Common?

Ingredients of a good idea.

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Magician Nate Staniforth Here is Real Magic
Nate Staniforth

Happy Thursday. First, let me say a big fat thank you for all the positive feedback on the new book test, Steno. I’m a little overwhelmed by how many magicians have reached out with their thoughts and ideas for new potential uses. I’m building out a community platform so we can easily share uses with one and other. More, soon.

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So, what do Michael Weber, Calen Morelli & Nate Staniforth Have In Common?

Well, they all feature in Nate’s new limited course: Design The Impossible. You can learn everything Nate knows about creating and building great magic. Registration closes in six days, but you can claim your spot today before they’re gone. Weber and Morelli feature in the third session in the course, alongside Nate and Brent Braun. Get the full details and enrol via my affiliate link below…

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What do all of the world’s most successful magicians have in common?

Well, they all perform their own material. Whether that’s Copperfield producing aliens, Dynamo putting phones inside bottles or Blaine skewering his hand — successful magicians happily spend hundreds of thousands of dollars working with the best minds in magic to design new tricks.

But why? Why would magicians create their own magic when they can buy tricks ready to go from their favourite magic shops. Firstly, can we all address how weird it is that that’s even an option? I can’t imagine comedians selling their best working material for others to perform like their own. Musicians who perform music they did not produce themselves are called cover artists — we seem to have skipped this term altogether in magic.

This is primarily because big brands ultimately control the magic industry as a whole. They run the conventions, bankroll the magazines and forums with their ads, and provide almost all available free content. It’s in their best interest to encourage you to believe you shouldn’t create your own magic — that instead, you should purchase all of your magic from them.

But eventually, every dedicated magician realises that instead of buying pre-built tricks, it’s much better to invest in the tools needed to design and reimagine great magic. This point in a magicians career is usually pretty easy to spot as an outsider. Suddenly they stand out above the rest of the magicians of their generation, and we all collectively realise they are destined for success.

I remember watching Justin Willman begin performing original magic in his YouTube series Magic Meltdown in 2012. I vividly recall watching Dynamo perform original magic in his Panasonic short series Dynamo TV in 2010. Nate Staniforth blew my mind with his Nate Staniforth Magician YouTube series back in 2013. These three magicians have all had quite the careers since.

As always, if you have any questions or thoughts you’d like to add after reading this post, do leave a comment. I set aside time to reply to everyone.

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