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Not another peek wallet

www.oneahead.com

Not another peek wallet

More magic drama this week...

Rory Adams
Aug 28, 2022
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Not another peek wallet

www.oneahead.com
Peter McKinnon Net Worth, Age, Height & Wiki - Celebnetworth.net
The Magic Industry Is An Incubator For Creator/Business Talent

I’m sending this to free and paid subscriber of One Ahead: the magic newsletter. Every week, I send paid subscribers two new posts with valuable insights, magic secrets, and trick tutorials — all things learned writing on TV magic shows.

Ellusionist sponsors this monthly round-up: shop magic tricks and playing cards and get 10% off when you order from their store with code ONEAHEAD. It’s always worth stocking up on these great trick sharpies.

This week, many people sent me the teaser trailer for The Peak, in which a nameless creator screen-records their big-name magician friends’ reactions to an unknown “industry first” magic prop. In doing so, the nameless creator sorta maybe accidentally/intentionally makes the big-name magicians the only public representatives for the product — a product they’ve never seen in real life.

The teaser gave off weird vibes… made even weirder when the full trailer dropped (no live performance, by the way), which reveals the product’s method is something not at all new but an old principle built into yet another wallet (I can instantly name three peek wallets to utilise the same method). Everyday magic buyers excited by the original teaser are now a little upset.

It’s a shame because it seems like a well-executed product, though it’s now discontinued by magic shops like PropDog and All Things Magic. Looking back, the teaser reminds me of this Archie Manners vid pranking Julius Dein. It’s really, really hard to produce and release a magic product. I commend their efforts but wish the marketing was handled differently. How frustrating all around.

I’ll write about the bizarreness of magic marketing this week, so stay tuned. I’ve also been thinking about posting a 500-word article every weekday in September — so do reach out with topics you’d like to see covered.

I feel a sudden need to insist I am not the nameless magician (I promise), though that would be quite the Olivia Wilde-worthy plot twist.

— Rory


Here’s some of what you missed this month…

One Ahead
Here's Why Magicians Care About FISM
The World Championships of Magic, organized by the International Federation of Magical Societies (FISM), has been held since 1961 every three years in different cities around the world, and 150 magicians of different nationalities participate in it. The jury for the awards is made up of specialists and world leaders in magic…
Read more
6 months ago · 9 likes · 3 comments · Rory Adams
One Ahead
SWITCH! Magic Trick Tutorial
There is a genre of mathematical tricks in which you appear to control and predict the actions of a spectator. For example, the spectator mixes around three cups. Under one is a banknote. Even though you cannot see the cups, you always know which cup hides the banknote. The method is simple and sure-fire. What makes the system worth knowing is its versa…
Read more
6 months ago · 9 likes · David Britland
One Ahead
The Magic Industry Is An Incubator For Creator/Business Talent
For the first time in my career, I’ve been sharing a project I’m working on with friends outside of magic, and they all seem excited by it. It’s a strange feeling. I’m not used to working on something that does not have a niche target market. Even when I worked for Netflix, not all of my friends and family would usually watch magic TV shows…
Read more
6 months ago · 6 likes · 5 comments · Rory Adams
One Ahead
How do people get into magic now?
Over the past several weeks, I have become an honorary Kickstarter project expert. Kickstarter is a crowdfunding platform. Solo creators (and occasionally established brands) will bring their dream products to life via a special kind of pre-order campaign. The platform has birthed such products as Exploding Kittens, Cards…
Read more
6 months ago · 9 likes · 2 comments · Rory Adams
One Ahead
How To Master The Magic Pick-Up Shot
It’s a problem as old as time cameras — how do you simultaneously perform magic for people and cameras? Well, surprisingly often, you don’t. Frequently, TV magicians will opt to perform for people and shoot a “pick-up” shot separately to drop into the edit…
Read more
5 months ago · 6 likes · Rory Adams

One Ahead is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.


Something from the archive…

One Ahead
This Book Test Works With ANY Book: Learn it now!
Lloyd Barnes had this to say about Steno: “When Rory told me how this worked on FaceTime, I literally hung up immediately and excitedly set it up to start performing — ANY book, GENUINE books, ANY page, ALWAYS ready; just incredible.” Christian Grace…
Read more
a year ago · 46 likes · 50 comments · Rory Adams
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Not another peek wallet

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4 Comments
Pete McCabe
Aug 28, 2022Liked by Rory Adams

Hate to be that guy, but it's a _peek_ wallet. This one is being branded as the best, the _peak_ of all _peek_ wallets. (I assume!)

But the product is a peek wallet with two e's.

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David Scott Wills
Sep 15, 2022

I feel that Lux was marketed this way. I fell for the hype and was severely disappointed in the quality of the product.

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