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How To Make Sure Your Magic Show Stands Out

A Guest Article from Robert West

I’ve been performing at the Edinburgh Fringe since 2007, and doing magic there since 2009. It is fair to say that Morgan & West’s entire career is built upon the work we did at the Fringe. This year, for the first time, I decided to go up as a punter to see shows, eat fried food and complain about all these pesky performers giving me flyers.

My goal for the two weeks was to see as many magic performances as I could - it has been a lean couple of years for live theatre, and I was eager to get back into the uncomfortable seating and dripping ceilings of a tiny pop-up fringe venue. I saw a lot of really enjoyable magic, but there came a point halfway through my trip where a lot of the shows I was seeing began to blur together in my mind, because so many of them were so similar. In an industry where standing apart from the competition is key, it began to feel like a lot of the magicians were working from the same template.

So, for those of you who may be looking ahead to next year’s fringe, or who are just thinking of putting on a show in general, here are a few tips that might make your work stand out in the now wonderfully crowded marketplace of magic.

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