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IndustryIndustry
The Jerry's Nugget Whale [1]

The Jerry's Nugget Whale [1]

The backstory, market value, key players, and the presumed missing 40,000 decks. Buckle up for one hell of a ride.

Giacomo Bigliardi
Giacomo Bigliardi
Close-UpClose-Up
Learn This Powerful Book Test
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Learn This Powerful Book Test

This devious new method can work with any book. There's no special app, no memory-work or peeking. You will love it.

Rory Adams
Rory Adams
IndustryIndustry
Who's Got The Receipts? [1]

Who's Got The Receipts? [1]

20 years of alleged deception and a 15 year feud led up to perhaps the biggest drama the magic industry has ever seen. This is the timeline.

Rory Adams
Rory Adams
IndustryIndustry
The Bra Burning Magician

The Bra Burning Magician

She campaigned to get women accepted by the magic community. 50 years later, one magician tried to track her down.

Rory Adams
Rory Adams
StageStage
Magic Body Language Tactics
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Magic Body Language Tactics

Your magic tricks will become 10x more entertaining and fooling with these psychological techniques. Use them wisely.

Gaia Elisa Rossi
Gaia Elisa Rossi
IndustryIndustry
Tariffs Are Impacting Magic

Tariffs Are Impacting Magic

Top brands reveal how the magic trick industry really works—from supply chains and product trends to the pressures shaping its future.

Giacomo Bigliardi
Giacomo Bigliardi

Archive

Close-UpClose-Up
Try This Instead Of Kickers

Try This Instead Of Kickers

In magic, kicker endings are everywhere — but more twists don’t always make for stronger reactions. Here’s a smarter, underused way to end your effects.

Giacomo Bigliardi
Giacomo Bigliardi
Close-UpClose-Up
Any Card At Any Number

Any Card At Any Number

The complete guide to the ACAAN plot—why it’s so strong, the core methods, and the legendary approach of David Berglas

Giacomo Bigliardi
Giacomo Bigliardi
Close-UpClose-Up
Applying The Waiter Theory

Applying The Waiter Theory

Why the final image of every magic trick matters most—and how to craft it perfectly.

Giacomo Bigliardi
Giacomo Bigliardi
Close-UpClose-Up
Mastering The Key Card Method

Mastering The Key Card Method

The key card is more than a beginner’s tool. Here’s how professionals turn a simple method into a powerhouse.

Giacomo Bigliardi
Giacomo Bigliardi
ParlourParlour
Remembering Spectators Names

Remembering Spectators Names

Use these psychological tools to connect with your magic audience and leave a lasting impression.

Gaia Elisa Rossi
Gaia Elisa Rossi
IndustryIndustry
Tariffs Are Impacting Magic

Tariffs Are Impacting Magic

Top brands reveal how the magic trick industry really works—from supply chains and product trends to the pressures shaping its future.

Giacomo Bigliardi
Giacomo Bigliardi
Close-UpClose-Up
Mastering ‘Out Of This World’

Mastering ‘Out Of This World’

The ultimate guide to the card magic plot—including methods, presentations, and insights from famous performances.

Giacomo Bigliardi
Giacomo Bigliardi
IndustryIndustry
Copperfield's Secret Strategy

Copperfield's Secret Strategy

The magician has an unusual method for dealing with the online exposure of his greatest illusion methods. It might actually be working.

Giacomo Bigliardi
Giacomo Bigliardi
MethodsMethods
The Equivoque Method

The Equivoque Method

Most magicians know about this force, but very few use it at its best. Learn the secrets that can make it unbeatable.

Giacomo Bigliardi
Giacomo Bigliardi
StageStage
Magic Body Language Tactics
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Magic Body Language Tactics

Your magic tricks will become 10x more entertaining and fooling with these psychological techniques. Use them wisely.

Gaia Elisa Rossi
Gaia Elisa Rossi
StageStage
Writing A Derren Brown Show
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Writing A Derren Brown Show

For over twenty years, Derren and his team have perfected the formula for writing compelling magic shows. But what is his secret?

Giacomo Bigliardi
Giacomo Bigliardi
TelevisionTelevision
Penn & Teller's Fool Us Advice
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Penn & Teller's Fool Us Advice

We asked past performers what it’s really like to chase that trophy—and what happens after. Whether you plan to go on the show, or you love watching it, dive into this.

Giacomo Bigliardi
Giacomo Bigliardi
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